April 2, 2021
CHALLENGE
Several of our clients wanted to up their game by building a distinctive and compelling presence on key social media channels for their organizations and employees.
Zeevo’s Creative Services team collaborated with management to leverage our communications toolbox to develop a customized social media strategy with company and employee profile branding guidelines and engagement activities.
APPROACH
- Adapted the client’s branding guidelines and defined the resources and processes needed to build and sustain a strong presence on key social media channels
- Identified the goals and key audiences as part of a customized social media engagement strategy
- Developed a social media follow-through plan, including content calendar, post ideas, and activity timelines
- Provided guidance to management and Human Resources on refining LinkedIn profiles for executives and employees
OUTCOME
- The clients benefited from a comprehensive strategy and engagement approach that deployed their companies’ branded presence on LinkedIn and Twitter, and identified other channels to target for social messaging
- Developed integrated messaging and brand reinforcement activities targeted specifically for desired audiences, including investors, media, industry influencers, and job seekers
- Assisted with channel launch, branding, content development, and posting
- Performed periodic assessments of engagement, including reporting and audience cultivation recommendations
- Established a process for social listening and a policy for reactive and proactive social actions
- Developed a client-specific LinkedIn executive profile template and assisted in deploying content and branding updates
ZEEVO’S VALUE ADD
- Zeevo professionals represent broad communications and marketing capabilities with extensive experience across key industries in designing, developing, and delivering creative content across all digital and traditional platforms
- Deliver complementary business communications and creative services that are tailored and scaled to meet the clients’ specific needs
- Expertise spans brand strategy & positioning, creative design & production, social media strategy & execution, website design, user experience, and online positioning & digital optimization
DOWNLOAD CLIENT CASE STUDY (.pdf)
LET’S TALK
Joey Johnsen
Phone: +1 760 933 8607
jjohnsen@zeevogroup.com