March 16, 2021
CHALLENGE
Several of our clients faced the challenge of building a unique and compelling internal identity for their organizations that would effectively transform employees into willing brand advocates.
Zeevo’s Creative Services team collaborated with management to leverage our visibility-building expertise to create a positive internal brand strategy along with visual assets that connected employees to clients’ external brands.
APPROACH
- Developed a comprehensive brand strategy covering all aspects of internal communications, including departmental branding, project identity creation, employee engagement, on- and off-boarding experience, and company development communication
- Surveyed leadership and employees and developed the preferred vehicles of communication to connect employees to the brand, keeping them informed and activated as brand champions
- Reinforced the external brand in all visual assets
OUTCOME
Conceptualized and implemented a range of branded communication vehicles in collaboration with the communications and HR teams, including:
- New hire on-boarding materials and welcome kits
- Email and on-screen announcements for inter-departmental communication, e.g., project milestones, promotions, birthdays, and anniversaries
- Department identities, including branding for initiative and projects
- PowerPoint templates for presentations and offsites
- Standardized LinkedIn profiles for executives and teams
- Branded SWAG, e.g., sportwear and artifacts for CSR and team-building activities
- General departmental document branding, including white paper templates, memo templates, fax templates, among others
- Employee newsletter design and content creation
- Off-boarding materials
ZEEVO’S VALUE ADD
- Zeevo professionals represent broad communications and marketing capabilities with extensive experience across key industries in designing, developing, and delivering creative content across all platforms
- Deliver complementary business communications and creative services that are tailored and scaled to meet the organization’s specific needs
- Expertise spans brand strategy & positioning, creative design & production, social media strategy & execution, website design, user experience, and online positioning & digital optimization
DOWNLOAD CLIENT CASE STUDY (.pdf)
LET’S TALK
Joey Johnsen
Phone: +1 760 933 8607
jjohnsen@zeevogroup.com