February 24, 2022
CHALLENGE
Annual reports dominated by text-heavy pages, excessive tables, and auto-generated graphs have long been the norm. Today, finding the right balance between visuals and narrative is key to building credibility and investor engagement.
Zeevo has assisted many companies in transforming investor materials into visually engaging content, including a digital media company for which we brought engagement back into their annual report layout.
APPROACH
- Took inventory of the client’s existing investor materials and evaluated the effectiveness of their contents, storytelling characteristics, and visual style against the goal of reaching the targeted investor audience
- Establish upfront the expectations for how visual communication would be applied in the annual report and defined a ratio of critical copy to data visualization and iconography that investors could quickly parse
- Leveraged communications and information design expertise to refine the investment story and visual data
OUTCOME
- The client benefited from a simple but eye-catching annual report that could be sent as a digital or print copy to stakeholders, knowing the readership would be high and the feedback would be positive
- Developed an integrated and flexible PowerPoint template to build and edit the document from start to finish, enabling the client’s team to make alterations and even add content themselves
- Minimized the text and visualized only the most relevant data to keep the reader’s attention on the key takeaways
- Assembled a catalog of slide templates, integrating the existing business-related content with uniformly stylized layouts to enable the client’s team, even with limited PowerPoint skillsets, to create on-brand pages in the annual report on an as-needed basis
ZEEVO’S VALUE ADD
- Our team represents broad communications and marketing capabilities with extensive experience in many key industries, including aviation, consumer products, and financial services
- Specialized in designing, developing, and delivering creative content across all platforms, leveraging latest insights and best practices to deliver cutting-edge visual communications that boost clients’ brand story
Zeevo’s comprehensive support includes among other services:
- Key messaging and creation of core messaging documents, such as fact sheets, media kits, and sales materials
- Press release development and distribution
- Social media strategy and implementation
- Development of investor-facing materials, including pitchbook, roadshow, and enhanced PowerPoint branded presentations
- Internal communications (new hire materials, handbooks, training decks, and employee newsletters)
DOWNLOAD CLIENT CASE STUDY (.pdf)
LET’S TALK
Sophie McAuley
Phone: +1 760 933 8607
smcauley@zeevogroup.com