Effective Business Intelligence Dashboarding

November 3, 2019

SEATTLE – November 3, 2019 – Zeevo Group has launched a new video series on social media, called the Effective BI Dashboarding, which explores what makes business intelligence (“BI”) dashboards stand out, while introducing design concepts and demonstrating ways to transform dashboards from ordinary to extraordinary.

In today’s digital-first world, business owners and executives are bombarded with information overload and are urgently seeking ways to derive greater control, understanding, and intelligence from their organizations’ data. 

“Adopting a Business Intelligence (“BI”) strategy should be an integral part of any company operation, and BI dashboards with advanced visualizations are critical tools to help executives, managers, and other corporate end-users make informed business decisions,” said Karen Curtis, Zeevo Group Principal. “We are thrilled to launch this social media video series to showcase best practices in BI dashboarding.”

To demonstrate a technology-driven process for analyzing data and presenting actionable information, the Zeevo BI team has analyzed a time-limited data set, using airline on-time arrival performance data from the Bureau of Transportation Statistics, to assemble a set of illustrative dashboard visuals, deploying best practices that enable access to and analysis of information to improve and optimize decisions and performance. The video series emphasizes five areas of importance that comprise an effective dashboard, namely grouping visuals, visual types, effective metrics, consistent measures, and use of colors.

Airlines’ on-time arrival statistics are a calculation based upon an airline’s estimation of flight time. Some aviation industry professionals suspect that the airline’s flight duration estimations have been overestimated, which would reflect a more favorable on-time arrival statistic.

“From our analysis, we determined a favorable on-time arrival statistic does not necessarily indicate the fastest carrier per route since the on-time arrival statistic is based upon a carrier’s estimation of flight duration,” added Curtis.

Curtis concluded: “Get your boarding pass and begin this transformation journey. Welcome aboard, we are ready for takeoff!”